July 10, 2012

Picky Bars is Growing Up: New Production Partner

Well we finally did it Picky Eaters. Together we’ve spread the Picky Revolution so far and wide that we can no longer make enough bars in Jesse and Lauren’s home kitchen. Your little baby startup is finally taking off the training wheels. 
It’s a big day.

It all started with Lauren and Steph casually making individual batches for themselves and friends. 2 years later we've grown to a “factory” of 4–7 workers churning out 12,000+ bars a month—but still in a home kitchen.

We’ve been feeling the production limitations and growing demand since January. So, for the last 6 months we’ve been aggressively exploring how to produce more bars without sacrificing any quality—and we finally figured it out.

We are proud to introduce our newest business partners: Glenn and Liz Ward (aka the Bumble Bar family) in Spokane, Washington! These two started their business in 1995 with the highest commitment to making healthy real food via sustainable, ethical business practices (read Liz's Story). After numerous meetings and a visit to Spokane—where we toured their facility, perfected the bar making, and met their family—we were finally convinced that we had met the right people for the job.

  Glenn and Liz Ward, ladies and gentlemen! Delicious bars, silly faces, good people.

It really is freaking science, dude.

What does this mean?

1) The world's cries for Picky Bars in more stores can finally be answered
2) Our bars are now made in a facility that is dedicated gluten and dairy free—plus Kosher certified.
3) The majority of our bars are now made in Spokane, WA instead of Springfield, OR—but still by an American family business that pays its employees a living wage and contributes to the local community.
4) Allows us to use our new packaging! Booyah! No more freaking surveys. They're rolling out in a few weeks. 100% recycled paper + high moisture barrier lining = boomshakalaka.
5) Jesse, Lauren, and Steph can focus on being awesome pro athletes, instead of the minutiae of mass producing energy bars from a home kitchen.

This does not mean:

1) Any significant change to our recipe or nutritional benefits. There have been a few minor tweaks—higher % of organic ingredients, chocolate chips are mixed in rather than sitting on top (sweet surprises in yo mouth!)—but they're still 100% the Picky Bars you love.
2) Any change in ownership. The Bumble Family simply makes our bars—there’s no affiliation beyond that (other than a new like-minded friendship, of course).
3) A new mass-production process. Our bars are still made in relatively small batches in the exact same way but with slightly bigger and better equipment.

Just like our old Hobart back home, but a little bigger.

We want your feedback. We think these bars are finally up to our extremely "Picky" standard, but we want to know what you think. You love Picky Bars because they're different and better than other bars you've tried. We agree, and we're keeping them that way—athletically balanced real food with the same freaking amazing tastiness. Thank you so much for your support and please let us know your thoughts: MYFEEDBACK@PICKYBARS.COM.


Max Pritchett said:

Congratulations!!!!! This is so exciting. I am so thankful and proud to be a picky club member. I see big things coming.


Sally Bergesen said:

So wait…if Picky is moving to Washington State, can we claim you as our hometown bar??? Seriously, congrats guys. Huge step. HUGE. And we will continue to support you big time! (Or as big as 5 people in an office support you…)


Kate said:

I am reassured that a reliable GF/DF product and facility will be maintained, and thus production will make more excellent product availble to more athletes/stores. I am super happy that you are not selling out like so many organic companies. Lastly, I’m glad the work is staying in America for good pay too. Kudos!


Jessica Hofheimer said:

Fantastic!! Super happy for you guys and thrilled for the rest of us – It sounds like you guys made awesome decisions all around and I’m so happy that the Picky love will spread more world wide now! Boomshakalaka for sure!


rick said:

Great news and glad purchasing Picky Bars continues to support my fav pro-athletes! Congrats on entering adolescence.


Molly said:

So exciting!!! Sounds like a great move for you guys!


Melissa said:

Great news!! Great bar!! Greatness all around!!


Monica said:

Congrats on what sounds to be a great move in the right direction. Am looking forward to the new packaging—-had some trouble this weekend getting the bars out of their little ziplock baggies when they got wet!


Dennis said:

CONGRATS! I think all Clubbers wish y’all success in the next PB phase and with training and competition (BOOYAH!). Oh, and when can we all get one of those sweet PB tech shirts you’re wearing in the video?!?!


megan said:



Jocelyn said:

Congrats!!! So cool!

I’m going to buy another pack of Smooth Caffeinators to celebrate. BOOM.

PS – I want a Nike Tech Picky Bar Shirt. So Fancy.


Holly said:

Freakin’ awesome ‘fo shur!! Very excited for y’all and for all the people who keep stealing my stash to be able to purchase for themselves!!! Happy dances all around!


Lauren said:

Excellent, fantastic, awesome news!! Love that you are still keeping it small, Pacific Northwestern, and not altering the picky bar one bit because they are perfect…just the way they are :)


Stephen said:

This is great for you all. And us all. Sounds like growing up ain’t so bad!


Scott said:

Fantastic news and congrats on your success! Great product and a great story.


KS said:

Glad to see that “Picky,” the adjective in the bar’s name, likewise describes the criteria for which you’ve made this move. Congratulations!


Shira said:

So happy for you guys!!!! Hope the $$$$ for this great product will start rolling in for you. You’ll be bigger than Clif Bar.

What are your plans for continuing the Picky Club and our autoship orders?


Lauren said:

Freaking awesome! Congrats on the big step forward! I wait with eager anticipation each month for my Picky refill – happy to contribute in a small way to your success!


Desiree said:

Glad you were as picky in finding a production partner as we are about our bars! YIPPEE!!!


Marty B said:

Congratulations…moving on up to Spokangeles…another great American town…be sure to visit the famous “Jack and Dan’s” sports bar when in Spokanistan. Your product is great and it will be now available to more!!!!!!!!!!!


Bernice said:

Congrats!! I can only imagine how much work it is! You’re in the big time now! Even though you say that it will be the same picky bar with some minor tweeks, I’m still a little nervous……


Zody said:

Picky-Licious!!! Absolutely fantastic news :) Now I can eat more of them!

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