Picky Bars News

The sunflower seed-based bar you've grown to love is now called "The Need for Seed." As Picky Bars grows up, we've been doing some serious thinking. We've decided it's best to avoid making any "Nut Free" claims. While our bars are still made with the same care and ingredients—we don't want to mislead anyone with serious nut allergies because there's still the possibility of a rouge nut molecule making it's way into one of your nut free bars. "All-In Almond" and "Smooth Caffeinator" are still made without peanuts, and "The Need for Seed" bar is still made without peanuts or tree nuts. New name, same great flavor—and no allergic reactions. Everyone wins.

Well we finally did it Picky Eaters. Together we’ve spread the Picky Revolution so far and wide that we can no longer make enough bars in Jesse and Lauren’s home kitchen. Your little baby startup is finally taking off the training wheels. 
It’s a big day.

It all started with Lauren and Steph casually making individual batches for themselves and friends. 2 years later we've grown to a “factory” of 4–7 workers churning out 12,000+ bars a month—but still in a home kitchen.

We’ve been feeling the production limitations and growing demand since January, so for the last 6 months we’ve been aggressively exploring how to produce more bars without sacrificing any quality. Well, we finally figured it out.

(photo credit: Mike Scott and Cliff Volpe)

We want to sincerely thank all of you for your support and cheers at the Olympic Trials. Throwing up those Cs for courage carried Lauren into the 5k final and helped Steph push through the last 8 laps of that darn 25 lap race known as the 10k. Our Picky eaters are a unique bunch of people who go beyond just consuming bars and have become a support system for the Picky Team. You guys inspire us to perfect our recipes and taste while we attempt to pursue our athletic endeavors and have one heck of a time doing so. Thanks Picky Eaters, you freaking rock!!!

Cheers for Lauren & Steph, free bars, fun runs, and soooo much more.
The time has finally come, folks. 10 Days of the 2012 Olympic Trials start tomorrow, right in our own backyard: TrackTown USA! 
We've got a lot going on during these 10 days. Here's your guide to all of it:

When Catherine's not aerial fueling other jets for the U.S. Airforce, she's fueling herself with Picky Bars. Thanks for eating Picky, and for keeping the skies clear.

An excerpt from Picky Clubber Victor Mariano: 

I started fueling with picky bars last fall when training for the Atlanta Marathon - and they work great..I get the energy needed with out the sugar rush of gels. 

Last month I completed my 5th marathon in Big Sur. And my picky bars were there every step of the way. Fueling about every 45 minutes....see I need to take 5 picky bars cause I am a bit slow, but enjoy running every step! I will turn 54 this June and hope to keep running for many years to come. Please give high fives all around to all the picky bar people!!! Maybe one day we will get a technical picky bar shirt I can wear to races. 

Are you in Nashville this weekend? Well if you are get your butts over to Nashville Running Company (nashvillerunning.com) to meet Steph and eat some Picky Bar samples.

Friday 5-7 p.m. our co-founder Steph and her fiancee Ben will be rubbing elbows with the Nashville folk and introducing Picky Bars. Nashville Running Company has been carrying us since their opening and store owner Lee Wilson was awesome enough to provide samples for tasting and some libations to make it a real party! Sweet! 

Steph and Ben are running at the Music City Distance Carnival on Saturday evening so if you're looking to do some spectating head over to the Vanderbilt University Track from 7-10 p.m.

 By now you've probably heard that Jesse won Wildflower last weekend, defended his title (under ridiculous external and internal pressure), and delivered strong with the 3rd fastest long course time ever. If you haven't already, do yourself a favor and check out his amazing race recap on his blog: leap day sports.

For your viewing pleasure, here is a video montage, post race interview, some touching photos, and a look back to 2011's greener and giddier surprise Wildflower Champion.

 Sweet video montage by 3GO of Jesse's race:

So much fun this weekend. Thanks to everyone who made it happen: the Picky Team, the ladies of Oiselle, and super fan-addict Meggie Smith. Here's a recap in photos:

Thanks @timbellig for this amazing, textbook fan-addict-ism, video. See you and your mullet at Wildflower this weekend.