"The Mom Test"
At first, making Picky Bars was just a personal challenge: to design a natural bar for the nutritional needs of picky pro athletes (us) that could moonlight as a tasty treat for our friends/family. Steph and I wanted to be able to give one to our moms and have them say,
"Mmmmm, these are delish! I want to take some to work with me for a snack." And we would say,
"HA! I tricked you! They are nutritionally designed to take pro athletes to the podium! Snap!"
The challenge proved harder than we thought, but we were two injured runners with nowhere else to channel our competitiveness. We made tray after tray of disasters (that we grudgingly ate), blew the motors on 3 food processors and 2 blenders, and collected feedback from rec runners here in Eugene of all ages and abilities, every step of the way. We didn't stop experimenting until we had a recipe that people begged us for!